Project: High-Conversion Landing Page
The Challenge: The client had a complex multi-page site that overwhelmed visitors, leading to a high bounce rate and low sign-up conversions for their core service.
The Solution: I designed a streamlined one-page website using a linear storytelling approach. I integrated anchor navigation, clear visual sectioning, and strategically placed "Call to Action" (CTA) buttons to guide the user from the value proposition straight to the intended purpose using the CTA button.
The Result: It reduced visitor "mental fatigue" and increased conversion rates by providing a focused, mobile-friendly experience that successfully funneled traffic into a single actionable goal.
My Role: Instructional Designer
Design document: Click here to view
Storyboard: A step-by-step process of the course creation. Click here
Project: Caregiving for the Elderly
The Challenge: The family struggled to coordinate daily care and medical schedules, leading to inconsistent support and high stress for the primary caregiver.
The Solution: Implemented a centralized care management plan. I organized medication tracking, established a consistent daily routine, and used a shared digital log to keep all family members and medical providers updated in real-time.
The Result: Improved the senior's quality of life through stable, organized care and significantly reduced caregiver burnout by streamlining communication and tasks.
My Role: Collaborated with other instructional designers.
Design document: Click here to view
Storyboard: A step-by-step process of the course creation. Click here