Project: High-Conversion Landing Page
The Challenge: The client had a complex multi-page site that overwhelmed visitors, leading to a high bounce rate and low sign-up conversions for their core service.
The Solution: I designed a streamlined one-page website using a linear storytelling approach. I integrated anchor navigation, clear visual sectioning, and strategically placed "Call to Action" (CTA) buttons to guide the user from the value proposition straight to the intended purpose using the CTA button.
The Result: It reduced visitor "mental fatigue" and increased conversion rates by providing a focused, mobile-friendly experience that successfully funneled traffic into a single actionable goal.
My Role: Instructional Designer
Design document: Click here to view
Storyboard: A step-by-step process of the course creation. Click here
Rise 360 course: Click here to view
Project: Caregiving for the Elderly
The Challenge: New caregivers often enter the field with theoretical knowledge but lack the practical "soft skills" and safety awareness needed for real-world care. This gap leads to inconsistent support for older adults and safety hazards in home environments, showing inadequate professional experience.Â
The Solution: Developed a self-paced online course that translates complex caregiving principles into interactive digital modules. The course empowered prospective caregivers with tools to organize medication tracking, established a consistent daily routine, and used a shared digital log to keep all family members and medical providers updated in real-time.
The Result: Improved the quality of life of the elderly through stable, organized care and significantly reduced caregiver burnout by streamlining communication and tasks.
My Role: Collaborated with other instructional designers.
Design document: Click here to view
Storyboard: A step-by-step process of the course creation. Click here
Rise 360 Course: Click here to view